Find and Convert Customers #SearchMarketing13

Learn powerful search and mobile marketing strategies. Spend a packed half-day interacting with your colleagues, top search marketing professionals, and members of the region’s premiere, university-based search marketing program.

November 22, 2013 at the EMU Student Center


Key Take Aways

  • How to assess the current and potential revenue drivers for your online presence
  • How to attract an online demographic most likely to become customers
  • When and how to go mobile. Smartphone penetration is over 50% in the US.


  • Easy lessons from Pure Michigan’s search, social, and mobile marketing strategy
  • Effective Search Marketing: Engaging Visitors and Closing the Sale
  • Mobile Marketing: When and How? The Time May Be Right Now

…See the detailed agenda


Scott DeRoche

Scott DeRoche

Search Program Manager, Doner Advertising

Session: Search Marketing Track – Measuring against Goals

Scott DeRoche [...]   Continue reading about Scott DeRoche

…See the detailed speaker list

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